On the wake of the Covid-19 scenario, self-isolation, quarantine and social distancing have taken a sharp turn to be the precautionary means of safety. But what appears as a drawback is the reshaping economy of the country.
In recent times, the survey has come up to the conclusion of having a massive downfall on the food takeaway sector. Though the past three months have been tough, the food delivery is slowly reviving its glory and profits.
Let us take a global comparison and notice the insights of the Indian food delivery sector.
If taken into consideration of the world’s most popular and largest food delivery market, the United Nations, you are bound to observe the staggering response of the customers. The industry faced the pangs of the full-blown crisis by the end of March, though it has revived considerately quite recently due to the ease of situations and people not having the option of die-out.
It is also noticeable that other Western countries have not varied much. Food delivery is perhaps a necessity and has been classified in the list of ‘essential services’, and the sudden downfall in the Daily Active Users(DAU)in the past few months has put upon deleterious effects too.
The other South-East countries have not varied much with the West, and the ease of conditions has popularised the only options of food delivery.
Coming back to India, we find that the on-growing trend of food delivery is highlighted in the eyes of the people in the current five years, when there happened a sudden spurt of delivery start-ups among the youth.
How are the Food-tech apps in India facing problems?
Moreover, the past two months has not contributed much to the growth of the industry, causing a steady downfall. Lockdown1.0 or the initial 21 days lockdown had been quite severe. On the sudden announcement of the lockdowns, not all restaurants took up the initiative to carry on their service by delivery. Perhaps this is the most crucial factor affecting the industry.
Some other factors are also to be brought up like the large-scale fear and panic of the Indians and the multiplying number of the novel Coronavirus positive cases. Also, the lack of workers and people’s stigma and myths about Coronavirus acted as a catalyst.
Another noticeable feature of the food deliveries came up as a lack of initial discounts. This is mainly to the constant pressure faced by the restaurants who wish to maintain the profit and daily sales.
Other South Asian countries were focussing on products and service, but the Indians food delivery apps are maintaining public safety as their priority. The home page of the apps can easily guide you. Also, India facilitates contactless delivery, which is a subtle option, though.
Another possibility of the lagging food delivery in the pandemic is the effect of media and the growing interests of the youngsters taking up hobbies in cooking (Dalgona coffee challenge on social media). Further, Covid-19 has also enabled the families to get together, meaning a celebration of home-made food. Surely, not many South-Asians would leave aside traditional home-cooked delicacies for the sake of online deliveries.
One of the most commendable initiatives taken up by Swiggy or Zomato is taking into interests the necessity of people and offering services like daily groceries and essentials.
All the characteristics and features of the Indian food delivery system may pave the way to the onset of ‘super app’ concept. The ‘super app’ features have shown positive feedback in several South Eastern countries, including China.
However, the ease of situations and the Unlock1.0 brought with it a recovery to the food delivery industry, which has already started showing commendable changes. Food delivery is the only reliability these days, as social distancing or quarantine is surely unmissable.